It’s often the case that I find myself spending a good deal of time helping clients with projects to measure and analyze their businesses that I end up neglecting some activities where the benefit is not immediately measurable. Attending industry seminars is one of those activities so I’m glad that I forced myself to take the time to attend TDWI’s Minneapolis meeting in December.
People who’ve worked with me know that I am a big enthusiast of all things digital – marketing, messaging, mobile. I’m especially enthusiastic when it comes to starting and running a new business.
Now is just a fantastic time in history to be in business for yourself. The barriers to entry are low, the tools that everyone has available at very low cost are amazing, and the ability to market yourself to the entire world has never been easier.
It seems as though no sooner have I completed a website redesign for a client that their thoughts turn to search rankings. They may ask the question is a variety of ways and with varying degrees of sophistication but the one thing they all want to know is “How do I get listed on the first page of Google results?”. The flippant answer is you need a staff of 10 and a million dollar budget.